Introduction

Mama Earth, a company started in 2016, has achieved an annual revenue of around 100 crores within three years of its inception. How did they manage to do it?  Who is that company? Who started it? Let’s see about it in full in this post. 

Mama Earth company was started by a couple named Varun Alagh and Ghazal Alagh. Let’s see why they started this company. They both got married and had a child named Agastya Alagh. Generally, babies need baby care products so they buy some baby care products sold in India and use them on their babies.

However, Agastya developed an allergic reaction after using those products. As a result, the couple stopped using Indian products and started importing and using products from foreign countries. All these products do not cause any problems to the baby while using these products and do not contain any harsh chemicals to affect the baby’s skin.

The Inspiring Story of Mama Earth

USA has a list of 1500 chemicals and there is a law that none of these should be used in products used by children but there is no such thing in India. So companies manufacturing baby care products in India do not take this seriously and it is the children who suffer. When the couple came to know about this we had money so we were able to buy a good product for our baby but many mothers are not in that situation.

They decided to provide a solution for this and for that, they started the company Mama Earth. For this, they spent a few years doing research talking to manufacturers in India, and creating samples of non-toxic, harsh chemical-free products. All these products were given to parents with newborn babies and they used it on the babies and got their feedback. Taking all the feedback they gave, they refined the product and launched six baby care products.

But they didn’t take as many sales as they expected because people were just turning a blind eye to using products like Hindustan Unilever and Johnson&Johnson.

Overcoming Challenges and Breaking Barriers

So Mama Eartg focused on two important things one is to gain people’s trust and the other is to educate people. There is a non-profile organization in the US called Made Safe. What they do is they inspect the company that manufactures Toxin Free Chemicals and use their products to give them a certificate that they use Toxin Free Chemicals.

The first brand in Asia that bought this certificate was Mama Earth. Also, the company reached out to the community of newborn babies and educated them on why they should use their product.

By doing this continuously, their sales increased little by little and within six months of starting the company, they achieved a revenue of 25 to 30 lakh rupees. Because of this, many investors invested in their companies, so with that investment, they scaled their companies even more.

Shilpa Shetty was one of the investors in the company and she became the brand ambassador of the company as she had a child at that time. They made a television advertisement with her. Along with this, Mama Earth did very aggressively influence marketing. When doing a lot of marketing on social media through influencers, a lot of young generation mothers become their customers.

The Impact of Mama Earth’s Success

Usually, mothers want to use good products for their babies, and when Mama Earth does this many mothers switch to those products. Mama Earth company has reached the target of 100 crores in revenue in three years. The company started with a small niche of baby care products and has now shifted to a larger niche of personal care products. The reason is that even the products used by adults like us contain a lot of chemicals. Starting with just six products, Mama Earth Company now sells more than 140 products. Mama Earth Company, which initially sold only online, now sells offline and in many retail stores.

As of today, the annual revenue of Mama Earth is 1000 crores. Mama Earth company will be going to be listed in the Indian stock market in a short time with a value of ten thousand crores. Varun and Ghazal do not come from a business family. They gave a solution to their problem and took it to a large scale. A lot of people benefited from this and now Mama Earth is a billion-dollar company. Future billionaires who are reading this, pass this on to your friends. You future millionaires who are reading this post share this post with your friends.