Introduction
If you are recharging your mobile every month, Then listen to me carefully All cell phone companies in India, offer their monthly recharge pack for only 28 days Each month has 30 days but why are they offering only 28 days? Do you know why they offer only 28 days validity? Let’s do a simple math Only February has 28 days every year, so this monthly pack will be suitable for that month only We shall leave leap year since it comes only once in four years January, March, May, July, August, October, December. All these months contain 31 days If we recharge the monthly pack for 28 days, we are missing 3 days in the before-said months Then for seven months, 21 days are missing. Similarly April, June, September, and November. Each of these months contains 30 days If we recharge the monthly pack for 28 days, then again 2 days are missing for the before-said months Then 8 days are missing for four months. 21 days from the first calculation and 8 days from here, So 29 days are missing in a year. This is nearly equal to a month Each year contains only 12 months but we are recharging for 13 months So we are going to see how the corporate companies, fool us in this video.
Let me tell a short story. An old man was selling watermelons in a market He was selling 1 watermelon for Rs.30 and 3 melons for Rs.100 Then a customer, after seeing the advertisement board and after thinking for a long time bought three melons separately from that old man Before leaving, the customer said, “You were selling three melons for Rs.100, ” “But, I bought 3 melons for 90 from you itself without your knowledge.” The customer said, “You are a fool, you can’t do business go and do other work” He was smiling and with the happiness of saving money, he went majestically After hearing all this, the old man thought “You fool, I made you buy three melons instead of one” “Who is the fool here”, Corporates are like that old man, they’ll deceive us by giving discounts, money etc… But we shouldn’t cheat like that man Don’t think that you have saved Rs.400 by buying 1000 rupees worth of things at Rs. 600 You didn’t save four hundred rupees, actually you have wasted six hundred rupees You should buy things only if there is a real need.
Decoy Effect: Corporate Strategy
Don’t buy things as they are at a discount Just think how many things are useless in your house as you bought them at a discount without the need If you keep on buying unwanted things, soon you will be on the stage of selling your basic things “Decoy Effect” is one of the methods that corporate companies use to loot money from us You are going to a multiplex theatre to watch a movie There’ll be an interval in between the movie. Interval is a way to loot money from us. There is no interval in Hollywood movies. Some buy popcorn before watching the movie and few just watch the movie, Think about what happens in our theatres during the interval. Lights will be turned on only during the interval and then we get to know who is beside us The man will be eating popcorn, We too get hungry if someone eats something in front of us. We will be tempted by their popcorn and we would also wish to buy popcorn We should motivate one’s desire to deceive him. Psychology also says that we do the same things that the people around us do. This is called “Going with the herd“. In Tamil, it is, “A Herd Of Sheep” The reason I am doing these kinds of videos is that few people have already done these kinds of videos before me Now I am too a sheep in that herd. Every human being has this mentality and it is difficult to change this.
Psychology of Corporates
So corporates use this psychology well As you get tempted by seeing other’s popcorn, you too have decided to buy popcorn. They sell small-size popcorn for Rs.100 and a large one for Rs.250. Most people would buy a hundred rupees of popcorn because we would first note the price difference between the two products. Instead of paying an extra 150 rupees for a large popcorn, our mind would go with a small popcorn Those who don’t care about money will buy large-size popcorn money But the sales of the hundred rupees of popcorn will be more. You return home after seeing the movie and eating the small-sized popcorn. After a few days, you are watching another movie and wish to buy popcorn during the interval But they are now selling popcorn at three different price options. They have introduced a medium-sized popcorn for Rs.200 between the small and large-sized popcorn Again we will note the price difference first, There is a difference of Rs.100 between small and medium-sized popcorn but there is only fifty rupees difference between medium and large-sized popcorn Now, most people will not consider the hundred rupees popcorn Most people will choose Rs.250 popcorn than the Rs.200 popcorn because the price difference between the two popcorn is less Our mind will think that if we spend an extra fifty rupees, we can eat large-sized popcorn.
Their goal is not to make us buy two hundred rupees popcorn Like a trap used to catch a rat, the 200 rupees popcorn is also a trap to make us buy 250 rupees popcorn Companies make us buy the product which they want to sell more by offering more options and confuses us and this kind of technique is called “The Decoy Effect” An experiment was done in 1975 in America, Similar chocolates were filled in a similar looking jar and they were kept in a room One jar contained more chocolates and the other contained less number of chocolates If there are fifty chocolates in one jar then the other contained only ten chocolates Randomly a group of 200 people was asked to take chocolate from any one of the jars Most of the people took chocolate from the jar containing less number of chocolates money
Corporates Manipulate Consumer Urgency
After seeing this, most of us would buy urgently Even if I bought a product a month ago as it was showing the offer ended in 20 minutes, It was like “Oh My God!”, money on seeing the same offer with 8 hours left on the next day The real estate advertisements in newspapers and Televisions will also contain, “only four Flats left, buy soon” They are doing this to make people buy soon without thinking much In 1990, Daniel Kahneman, a noble prize-winning psychologist, and behavioral economist did research He found out that people can’t manage a day without the thing which they used for a longer period They will do anything to regain the lost thing This is called “Loss Aversion” The best example of this in our country is Jio They offered free 4G data, voice calls and even messages at their launch We too started using the Jio.
This psychological hack is called “The illusion of Scarcity” The mindset of the people who took chocolate from the jar containing fewer chocolates would be, “Oh, this jar contains less number of chocolates, so pick one from it quickly otherwise, it’ll be empty soon” Corporate use this technique in E-commerce websites like Amazon and Flipkart When you buy a product from these websites, it’ll show only two stocks left, only one stock left After seeing this, most of us would think to buy it as it is going to be sold out soon Similarly, there will be timed offers for some products showing that offer ends in two hours, money etc…
Jio’s Marketing Strategy
Just 21 days are enough for us to become addicted to a habit But Jio offered their services for free for nearly 90 days, and we too got used to using 4G data daily, Suddenly Jio stopped free services and announced paid services As we have used 4g data all these days, we can’t let that go Most people started buying paid services As of today, Jio is the largest mobile network in India Before four years we were using 1 Gb per month but now we are using 1Gb per day Next is “Anchoring“, simply saying to catch something Most people will not be in a mindset of asking questions like why and how People would buy blindly if the price of the product is 200 rupees with a strikeout rate of 2000 rupees People wouldn’t think why they are giving a 2000 rupees product for 200 rupees and if the original price of the product is 2000? Online E-commerce websites and apps offer many gift cards and coupons like a 10 percent discount for your next purchase, and some offers for your next transaction When we make our next purchase or transaction we will remember our coupons and we’ll use these coupons as the rate will be reduced.
They are using this to make us use those apps frequently Swiggy and Zomato are a step ahead of these coupons They’re instructing the hotels to provide more discounts to get more orders. Still, if hotels give more discounts they won’t get more profit, so they decided to increase the price of the product in the app rather than in real-time, Delivery Companies will match them in the name of discount Next, we are going to see a marketing strategy used by Big corporates let’s take the four famous smartphone companies namely Oneplus, Realme, Oppo, Vivo I feel sorry If you are thinking that these are four different companies. Still, they all belong to one company Oppo, Vivo, Oneplus, and realms are Subsidiaries of the BBK electronics We would have used either Apsara or Natraj pencils in our school days We would have also Argued about our ends, which pencil is best. But. other pencils belong to the same company Apsara and Natraj are the different brands of the same company Hindustan Pencils Pvt. Ltd.
Conclusion
No matter what pencil we buy, the profit is however to the same company “Everyone is cheating me” Corporates do this to satisfy all categories of people Not everyone can’t buy Oneplus as it is a premium smartphone Many people can buy Vivo and Oppo smartphones as they are budget-friendly Oneplus and Realme smartphones are sold mostly online Not everyone would wish to buy online some would be satisfied only if they buy the phone in person Oppo and Vivo smartphones are there to target these kinds of peoples Every shop would show Oppo and Vivo smartphones as the first option as they are getting more commission from these brands than the other Most corporates use this strategy to cover all categories of people If the information which I shared were useful to you
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